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About us

Our Founder

Marissa Freed, Founder of FREED, was born and raised in the industry. Her mother’s family worked in fashion while her father, Stephen Freed, was third generation of parent company Freed & Freed, founded in 1921. Without even a website, he put Freed & Freed on the map as a historic mainstay of the Canadian garment industry—creating local, quality outerwear for world-renowned brands, major retailers and the government.

Origins

Marissa inherited her father’s business sense, tenacity, and inability to be anything but honest (and somewhat stubborn). You should see them when they get in a room together. Which is what happened in 2009, when Stephen was deciding where to take Freed & Freed.

Continuing the Legacy

A shrewd businessman, he refused to compromise quality, integrity, or an ethical workforce. This they could agree on. With her MBA, love of design and commitment to sustainable production, Marissa did the unexpected. She turned down a job teaching fashion in California and took the reins.

Today, Freed & Freed is 85% female-led with approximately 100 unionized employees, continuing a legacy of high-quality, locally made apparel.

In 2020, Marissa launched the FREED collection of luxury vegan and cruelty-free outerwear.

FREED OF

BEING ANYTHING

BUT YOURSELF.

FREED is Canadian vegan outwear for true individuals. Of all kinds. Made genderless, for every generation, and as a form of self-expression. Not to dictate style or just to be worn, but to own it and wear it your way.

As I became a mother, I wanted to be an example. To have a positive impact on the world and show you can look put-together in under 15 minutes. Being inclusive and welcoming is part of who I am. I created FREED to express myself unedited, and inspire others to do the same.

Authentically and unapologetically.

Marissa

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